Stephen’s Posterous

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Googled: The End of the World As We Know It

Googled: The End of the World as We Know It
400 pages, Penguin Press, $27.95

Writer Ken Auletta ponders the question of whether Google will become more than a one trick pony in Googled: The End of the World as We Know It.

Mr. Auletta gives credit to Microsoft CEO Steve Ballmer with the one-trick description of Google because 97% of its revenue comes from online-advertising revenue. But Larry Ellison, Oracle's chief executive, said in an interview in 2008 in response to Mr. Balmer's comment, "But it's one helluva trick."

Google's search capabilities have grown into a powerful profit machine expected to generate earnings of $22.77 a share for 2009, up 17% from 2008, and $17.38 billion in revenue, up 18% from a year earlier.

Advertising dollars continue to abandon traditional media and flood the Internet where Google has brilliantly cornered the market in paid online search, with about a 66% market share of total search.

Mr. Auletta is an accomplished chronicler of media. Mr. Auletta uses his personal access to Co-Presidents Sergey Brin, and Larry Page, 36, who founded the company, as well as to CEO Eric Schmidt.

Mr. Auletta captures Google's unorthodox management troika, all computer scientists who have defied convention in nearly every way, including the astounding choice to share the top job. All three must sign off on nearly every major decision.

Mr. Auletta's book has two major themes. One is the inside story of Google and how it works while the other is about how the engineers of the internet changed advertising and media forever.

Will Google ever become more than a one-trick pony? Mr. Auletta doesn't fully answer that question, but he does provide evidence that Google is capable of diversifying successfully. Mr. Auletta also describes the problems that might cause the company to fail to do so, including size, hubris, distraction, government opposition and the audacity of engineers toiling in garages everywhere.

What the author makes clear is that Google has made engineers not MBAs or marketers the most important employees. The founders created a company that focuses on customers first and is obsessed with making information free to everyone in the most effective way.

Monetization of the idea came well after Brin and Page set out to build the best search engine.

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Filed under  //   Eric Schmidt   Google   Googled: The End of the World as We Know It   Ken Auletta   Larry Ellison   Larry Page   Sergey Brin   Steve Ballmer  

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Rove Says Election Results Show Vote Swing

Karl Rove, former senior adviser and deputy chief of staff to President George W. Bush, says that the elections on November 3, should scare Democrats.

President Obama was said to have redrawn the electoral map by winning Virginia last year with 53% of the vote. However, on November 3, Republican Bob McDonnell flipped the state back to the GOP.

Mr. Obama carried New Jersey easily last year with 57% of the vote, but on November 3, Republican Chris Christie ousted Democratic Gov. Jon Corzine.

Mr. Obama carried Pennsylvania last year by 10 points, but on November 3, Republican Judge Joan Orie Melvin was elected to the state's Supreme Court. The trend is that suburban and independent voters moved into the GOP column.

A 5-point swing in 2010 could bring a big wave of change. Democrats currently have 60 votes in the Senate, and Republicans 40. With a 5-point swing away from Democrats last fall, the party would have started this year with 54 seats and the Republicans 46.

A 5-point shift in 2006 would have left the GOP in control of the House. In 2008, a five-point shift would have produced a Democratic loss of six House seats rather than a gain of 21.

The bad news for Democrats is that the legislation that helped lead to the collapse of support for their party on election day may inflict more pain on those foolish enough to support it as the health-care bill House Speaker Nancy Pelosi wants to vote on this week could sink an entire fleet of Democratic boats in 2010.

The bill is more expensive than advertised. The Congressional Budget Office (CBO) pegs its cost at $1.055 trillion over 10 years, not the $894 billion Mrs. Pelosi claims.

In the House bill there is a $2 billion tax on those who already have health insurance, $20 billion in taxes on medical devices, $8 billion in taxes on anyone who buys over-the-counter drugs with money from their health-savings accounts, and $140 billion in higher taxes on drugs.

Mrs. Pelosi's bill will drive up premiums. A family of four with an income of $78,000 would pay $13,800 for insurance a year by 2016, according to CBO.

The CBO estimates the public option will have higher premiums than private plans, even though it will get a $2 billion, interest-free start-up loan from the government. The bill dumps $34 billion onto already strained state budgets by pushing more of the working poor off private insurance and into Medicaid.

The election results for November 3, were the first sign that voters are revolting against runaway spending and government expansion.

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Filed under  //   Bob McDonnell   Congressional Budget Office   GOP   Joan Orie Melvin   Jon Corzine   Karl Rove   Nancy Pelosi   ObamaCare  

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Fitbit Tracks Your Fitness and Sleep

     
Click here to download:
Fitbit_Tracks_Your_Fitness_and.zip (42 KB)

Fitbit is a tiny device that has a motion-detecting sensor that can digitally records a person walking, running, or movement distance, calories burned and steps taken as kind of pedometer on steroids. At night, one can wear the Fitbit while sleeping using a wristband in order to track one's sleep.  

The Fitbit contains a 3D motion sensor like the one found in the Nintendo Wii. The Fitbit tracks your motion in three dimensions and converts this into useful information about your daily activities.

The Fitbit sends the data directly to its website via a wireless base station that is attached to your computer. One can check their data online at Fitbit.com.

The Fitbit comes with a base station, a small USB-connected stand for charging. The device will hold seven days of minute-by-minute data and 30 days of daily data.

Fitbit.com bases its website information on biomechanical studies performed by government agencies and universities over several years. It sets goals for each person according to his or her base metabolic rate, which is determined by gender, age, weight and height. Extra activities and food consumption can be manually added.

Fitbit retails for $99 and can be ordered directly on its website. Since the Fitbit is currently in high demand, only pre-orders are being taken. The device will start shipping on January 31, 2010, so unfortunately this will not be able to be a Christmas gift item. 

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Filed under  //   Exercise   Fitbit   Fitbit.com   Health   Motion-detecting Sensor   Pedometer  

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Coffee Maker Illy Competes with Starbucks

Italian coffee maker IllyCaffè SpA has a plan for adding coffee shops and competing against Starbucks according to an article in the Wall Street Journal by Julie Jargon.

Illy is getting its name in front of more customers without having to buy or rent its own shops by using independent coffee shops. The company is signing contracts with cafes in the U.S. that agree to serve Illy coffee exclusively and have quality control.

For the independent coffee shops, aligning with a premium coffee brand is a way to distinguish themselves from other chains and other independent shops as well as charge higher prices.

Illy began signing up independent shops, mostly in Italy, three years ago in a program called Artisti del Gusto, or Artists of Taste. It brought the program to the U.S. in 2008.

Illy supplies shops with Italian espresso machines, coffee cups, artwork, drink recipes and training, and the cafe becomes a certified Illy coffee shop. In return, the shop must agree to serve only Illy coffee for at least three years. Illy staffers in North America visit certified shops to check quality standards.

There are currently 28 U.S. shops operating under Artisti del Gusto certification and Illy plans to add 100 more in the next three years. In comparison, Starbucks has more than 11,000 U.S. outlets.

IllyCaffè SpA is based in Trieste, Italy, and it sells its coffee in high-end grocers and in coffee shops, hotels and restaurants.

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Filed under  //   Artisti del Gusto Certification   Artists of Taste   Coffee   Espresso   Illy   IllyCaffè SpA   Trieste  

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Terminator Franchise To Be Auctioned

The Financial Times reported that the rights to the Terminator film franchise will be auctioned in November 2009, by Halcyon, the production company behind the movie Terminator Salvation.

The rights will give the right to the buyer to make new Terminator films, TV programs and future films, but doesn't cover earlier Terminator films.

The sale will likely exceed $60 million, the price that the rights to Teenage Mutant Ninja Turtles was sold for, according to Matthew Garrahan, Financial Times writer. 

The Terminator rights are not controlled by a big studio. Several buyers have expressed interest in Terminator including all of the big film studios with Sony Pictures being a leading contender.

The sale is being conducted by FTI Capital Advisors. Halcyon filed for Chapter 11 after due to a dispute with Pacificor, which is a hedge fund that lended Halcyon funds to buy the Terminator rights.

The rights to the franchise have changed hands numerous times and were sold to Halcyon for $25 million in 2007, by Mario Kassar, who produced Terminator 2: Judgement Day.

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Filed under  //   FTI Capital Advisors   Halcyon   Mario Kassar   Pacificor   Teenage Mutant Ninja Turtles   Terminator   Terminator 2: Judgement Day   Terminator Salvation  

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Yale Student and 5 Clones Perform Jackson Medley

The Wall Street Journal's Speakeasy Blog wrote that two Yale undergraduates became the rage this fall when their Michael Jackson Medley went viral on YouTube.com.

Since posting the video three months ago, more than two million viewers have watched the video. The two young men have become celebrities at Yale.

Sam Tsu and Kurt Schneider filmed Sam Tsui six times singing different versions of the medley. Then they edited it into one song: Tsui and five of his clones simultaneously perform Michael Jackson songs like I’ll Be There and Smooth Criminal.

Sam Tsui is an ancient Greek major and Kurt Schneider is an math major. They have not made money with their YouTube videos, but they plan to monetize their success.

The two students are in the middle of writing and recording their own original songs and hope to put them up on the online music store iTunes within the next six weeks.

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Filed under  //   I’ll Be There   Kurt Schneider   Michael Jackson   Sam Tsui   Smooth Criminal   Yale  

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Le Rituel by Christian Louboutin

Shoemaker Christian Louboutin has created a glass slipper that connotes both a Cinderella fantasy and Parisian decadence, says Elva Ramirez from The Wall Street Journal Blog, Heard on the Runway.

The shoe flute is packaged as part of the $500 Le Rituel gift set, which also includes a bottle of champagne. It will only be sold in select Neiman Marcus stores and online.

Drinking out of a lady’s shoe is a tradition that dates to the 1880s, when Russian counts celebrated ballerinas by drinking out of their toe shoes.

The tradition was later picked in Belle Epoque Paris on the stages of the Folies Bergere and other cabarets.

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Filed under  //   Belle Epoque Paris   Christian Louboutin   Le Rituel  

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Developer Developing Ferrari Branded Luxury Homes

An Abu Dhabi developer, Aldar Properties, is reportedly is in talks with the Italian car maker Ferrari to make Ferrari-branded luxury homes, according to a report in Maktoob.

There are no details as it is all preliminary. The Ferrari houses would be part of a Ferrari theme-park that Aldar Properties is currently building on on Abu Dhabi’s Yas Island, which is the site of this weekend’s Formula 1 race.

The theme part is called Ferrari World. It is slated to have 216-foot prancing horse on the roof. The 200,000 square metre complex will feature 20-plus amusement rides.

Aldar’s venture with Ferrari is just the latest partnership between Abu Dhabi and the car maker. Mubadala, an Abu Dhabi-owned investment company, has a 5 percent stake in Ferrari and sponsors the Ferrari F1 team along with Abu Dhabi-owned airline Etihad Airways.

The car maker has been boosting its ties with the oil-rich emirate over the last couple of years in the face of declining sales amid the global recession as consumers, even the super-rich, cut back spending.

Ferrari has witnessed a 7-8 percent drop in worldwide sales in 2009. Ferrari said the Middle East has bucked the global downturn, with sales jumping 30 percent this year.

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Filed under  //   Abu Dhabi   Aldar Properties   Ferrari   Ferrari World   Ferrari-Branded Homes   Formula One Grand Prix   Mubadala   UAE  

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Rove Says Virginia and New Jersey Hold Key

Democratic enthusiasm for President Barack Obama's domestic agenda could wane after the results of the gubernatorial elections on November 3, 2009, in Virginia and New Jersey, according to Karl Rove, the former senior adviser and deputy chief of staff to President George W. Bush.

Republican victories in either state will tell Democrats in red states and red districts that support for Obama's policies is risky to their political health.

The more significant is the open race for governor in Virginia.

The Washington Post poll released on October 26, 2009, showed 55% support for Republican Attorney General Bob McDonnell and 44% for Democratic State Senator Creigh Deeds.

Reaction against Mr. Obama and his policies plays a smaller role in the New Jersey governor's race where voters are concerned with whether they should keep incumbent Democrat Jon Corzine.

Neither major party candidate in New Jersey has offered a compelling or comprehensive agenda. At times the independent candidate, Chris Daggett, has appeared the only contender with an agenda to rein in property taxes.

Two other elections on the November 3rd ballot have national implications: the New York Congressional District 23 special election and the Pennsylvania Supreme Court race.

The special election in New York's nominally Republican district 23 was brought about when the White House lured an otherwise unbeatable GOP Congressman, John McHugh, into giving up his seat to become Secretary of the Army.

The contest shows the danger of smoke-filled backrooms in the age of tea parties and town-hall angst. New York law says each party's 11 county chairmen in the district pick their candidate. The local GOP chieftains settled on Dede Scozzafava, a five-term liberal Republican state assemblywoman.

This led one of the disappointed nomination seekers, accountant Doug Hoffman, to mount a red meat campaign for the seat on the Conservative Party line.

With the GOP vote split, the lackluster Democrat standard-bearer, Bill Owens, is likely to win. If that happens, the combined vote of Ms. Scozzafava and Mr. Hoffman will signal what a GOP candidate chosen in a primary could get in the 2010 general election.

Finally, the Republican-endorsed candidate for Pennsylvania's Supreme Court, Judge Joan Orie Melvin, is mounting a strong effort against Democrat Jack Panella. A GOP victory would indicate trouble for Democrats in a state Mr. Obama carried by 10 points.

A year ago, Democrats crowed that Mr. Obama had reshaped the political landscape to their advantage. Voters have lived under Democratic rule for nine months, and many of them, especially independents, don't like what they're seeing.

The November 3, 2009, election will provide the most tangible evidence so far of how strong a backlash is building and just how frightened centrist Democrats should be of 2010.

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Filed under  //   Bob McDonnell   Chris Daggett   Creigh Deeds   Dede Scozzafava   Doug Hoffman   Jack Panella   Joan Orie Melvin   John McHugh   Jon Corzine   Karl Rove   Obama  

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Growing Up Fatherless Affects Your Brain

Scientists are finding that growing up without a father may change the way your brain developes.

Anna Katharina Braun, a German biologist, and others are conducting research on animals that are typically raised by two parents in order to understand how this may affect children being raised by a single parent. Dr. Braun believes that parents are the sculptors of their children's brains.

Dr. Braun's work focuses on degus, small rodents related to guinea pigs and chinchillas. Dr. Braun found that when a degu pup is deprived of his or her father, the  pups exhibit changes in nerve-cell growth in different regions of the brain.

This preliminary analysis indicates that fatherless degu pups exhibit more aggressive and impulsive behavior than pups raised by two parents. The degu pups without a father experienced significantly less touching and interaction than those with two parents because the mother did not change the frequency of her interaction with her pups.

A preliminary analysis of the degus' behavior showed that fatherless animals seemed to have a lack of impulse control.

The large number of single-parent households have researchers looking at the possible consequences for children. An Organization for Economic Cooperation and Development (OCED) report found that 57% of children in the U.S. live with both parents, among the lowest percentages of the world's wealthiest nations.

The report found that children in single parent households have an increased risk of delinquency and attention deficit hyperactivity disorder, or ADHD, as well as poorer academic performance.

The OECD also analyzed data from 122 separate studies and found that there was variability in the negative effects on children of living in a single-parent home. On average, the OECD found, the magnitude of the impact was relatively small.

Dr. Braun's goal for future research is to figure out whether degu pups' brains can be rewired by introducing a substitute caregiver, such as a grandmother, or whether other social and emotional enrichment can help "repair" the fatherless pups, she says.

The bottom line, says Dr. Braun, is that parents need to fuel their children's brains with talk, touch and sensitive stimulation that involves give and take.

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Filed under  //   ADHD   Anna Katharina Braun   Attention Deficit Hyperactivity Disorder   Children's Brains   Fatherless   Neurons   Organization for Economic Cooperation and Development  

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