Interview with Nestlé Chairman Peter Brabeck
Austrian-born Peter Brabeck led Nestlé, the world's biggest food group, as chief executive for 11 years before becoming chairman last year.
The 64-year-old combines that position with roles as vice-chairman of Credit Suisse and cosmetics group L'Oréal, where Nestlé has a big stake. A Nestlé veteran, he joined the company in 1968 and worked in a variety of roles including in Latin America, and in culinary products and marketing, before becoming chief executive in 1997.
Nestlé has been one of the few consumer groups to be relatively untroubled in financial performance by the economic crisis. In a sign of the strength of Nestlé's senior talent, two of its most senior executives, Paul Polman and Lars Olofsson, have left to head Unilever and Carrefour, with Paul Bulcke staying to become Nestlé's chief executive.
In an interview with FT.com, Mr Brabeck talked about the return of inflation, why the food crisis is getting worse and why water could run out sooner than oil. Edited highlights appear below.
How deep will the current recession be?
Very deep, and it will be relatively long.
Could it be a depression?
This is terminology. I'm more worried that what we are doing today in some countries might be the basis for a new crisis.
State intervention, especially in the financial sector, should be strong and short. My feeling is that we are going into state intervention which is long, shallow and will continue for many years. And if you look at state deficits being created just now, there is no short way out of this crisis.
Do you think governments have done enough to stabilise the situation?
I am more worried about too much than too little.
Would you be worried about protectionism?
Absolutely. Although every politician says . . . that we should avoid protectionism, every single politician when he comes home does exactly what he was saying we should not be doing. So I think this is a big danger for the future of the economy.
A big topic for consumer businesses is inflation or deflation. Which are you most concerned about?
At the moment, I'm more worried about inflation, because basically all macroeconomic decisions which are being taken will lead us to inflation.
And in a big way?
That I cannot judge. But what I know is that we already see indications that inflation is picking up, and we are just starting. The stimulus projects that are being put into place mean that the printing machine will start to work and this is clearly the start of inflation.
How much has Switzerland's image been hurt by UBS [with big subprime losses and an investigation by US authorities] and the potential end of bank secrecy?
I would say Switzerland has always had the image of being a very special case. Now, over the past 40 years, it was all seen very positively. And perhaps over the past 10 years we started to see Switzerland as a special case, but with some negative aspects also. And there is no doubt that the UBS case has put another shade on this special case.
What kind of changes do you think private banks might have to make on bank secrecy?
First of all, I don't believe Switzerland is a tax paradise, frankly speaking. But if you look at the future of the banking industry, my feeling is that the Swiss banks will continue to do very well, based on the quality and on the service they can provide, not so much on the bank secrecy.
You are worried about the scarcity of water. What would your worst-case scenario be?
That we continue to treat water as we do today, [as] a commodity without any price. Under those circumstances the world will run out of water long before we [run out] of oil.
What should be done to help solve this?
The water issue comes back to three simple things. The first is infrastructure. If you look worldwide it's about 60 per cent of fresh water that we are losing due to insufficient infrastructure. The second is political decisions. It is absolutely unacceptable that we are using food for biofuels. We need 9,100 litres of water to produce one litre of pure diesel. This is not sustainable.
The other aspect is that 93 per cent of all water consumption is in agriculture, and as water has no price there is no economic incentive to improve the productivity.
Is the food crisis in poorer countries getting worse?
[It] is getting worse. Don't forget that food prices are today about 60 per cent higher than only 18 months ago. And this means those people who spend 60 per cent, 70 per cent of their disposable income on food have been hurt very, very strongly.
Are we [therefore] likely to see more social unrest?
I personally believe that food prices will continue to increase because the demand, even during this crisis, will be in 2009 about 3 per cent to 4 per cent higher than last year.
China recently decided to stop Coca-Cola acquiring a Chinese company. Is that a worrying sign?
First, it's a sign that, also in China, the regulatory authorities are becoming tougher. The decision per se is discussable, but I would also say that if the same case had happened in Europe, I'm not so sure Europe would have allowed this acquisition.
Why is Nestlé doing so well when many of your competitors aren't?
It might have to do with our historically long-term view of things. And by identifying critical issues early on. When we talked about the increase of raw material prices, one-and-a-half years before they happened, nobody believed us.
Comments [0]